How To Start A Coffee Cart Business in 2023 [9 steps]


For people passionate about coffee and looking for a flexible and rewarding business opportunity, starting a coffee cart business may be the perfect fit. 

With the rise of mobile businesses and the increasing demand for high-quality coffee on the go, a coffee cart can provide a convenient and accessible option for customers. However, starting a coffee cart requires knowing how to start a coffee cart business. This includes careful planning and preparation, like any business venture. 

coffee cart trike

This guide will provide 9 essential steps to help launch a successful coffee cart business in 2023. From developing a business plan to choosing the right equipment, we will cover everything you need to know to get started and make your coffee cart business thrive.

Advantages and Challenges of Mobile Coffee Cart Business

While there are certainly many advantages to starting a mobile coffee cart business, there are also some challenges that need to be considered. This part will take a closer look at both the benefits and obstacles associated with this growing industry. By examining these factors in detail, aspiring entrepreneurs can make informed decisions as they embark on their business journeys.


  • Flexibility: A mobile coffee shop can be operated from anywhere in the world, providing greater flexibility and convenience than a coffee shop in a building.
  • Low Overhead Costs: A coffee cart business typically has lower overhead costs than a traditional coffee shop, with no need to pay rent, utilities, or other fixed expenses.
  • Targeted Marketing: A mobile coffee cart business can target specific demographics and build a loyal customer base by choosing strategic locations and events. It is quite easy to identify the targetted audience.
  • Personal Touch: Mobile coffee cart owners can establish a more personal connection with their customers, offering a unique experience and building customer loyalty.
  • Not affected by season: coffee is not a seasonal beverage. Therefore a coffee cart business can run profitably all year round.


  • Weather Dependency: Operating mobile coffee carts are subject to weather conditions, which can affect business operations and sales.
  • Limited Space: A mobile coffee cart has limited space for equipment, inventory, and customers, which can limit revenue potential.
  • Licensing and Permitting: Operating a mobile coffee cart business requires obtaining licenses and permits from local governments, which can be a complex and time-consuming process.

How To Start A Coffee Cart Business

There are 9 steps that are necessary to run a successful commercial coffee cart business.

Step 1: Research the Mobile Coffee Carts Market

Researching the mobile coffee cart market is a crucial first step in starting a successful mobile coffee cart business. In every business venture, if research is not conducted, the owner might not know what to expect or what to expect.

By conducting market research, you can identify opportunities, understand the competition, and determine the feasibility of your business idea. 

coffee trike on the street

Here are some steps to follow when researching the mobile coffee cart market:

  1. Identify your target market: Determine who your ideal customer is and where they are located. Look at demographics such as age, gender, income, and location to help you identify your target market.
  2. Analyze the competition: Look at existing mobile coffee cart businesses in your area and determine what they offer, how they operate, and how successful they are. This will help you identify opportunities to differentiate yourself and develop a competitive advantage.
  3. Determine demand: Conduct surveys or focus groups to understand customer preferences and needs. Look at the demand for coffee in your target market and identify potential growth opportunities.
  4. Evaluate the market size: Look at the overall size of the mobile coffee cart market in your area, and determine if there is enough demand to support your business. You can gather this information through industry reports, market research, and government data.

By conducting thorough research on the mobile coffee cart market, you can identify opportunities, assess the competition, and determine the feasibility of your business idea. This will help you make informed decisions on how to start a coffee stand and increase the likelihood of success for your mobile coffee cart business.

Step 2: Create a Business Plan For Your Mobile Coffee Shop

Creating a business plan is an essential step in starting any business, and it’s especially important for a mobile coffee cart business. It usually comes after the necessary research on how to start a coffee stand has been conducted. 

A business plan is usually written based on the research conducted. It is a written document that outlines your business goals, strategies, and financial projections. 

motrike coffee cart

Here’s why creating a business plan is crucial for starting a mobile coffee cart business:

  1. Clarify your business idea: A business plan forces you to clearly articulate your business idea and how you plan to execute it. This helps you identify potential challenges and opportunities and develop strategies to overcome them.
  2. Set realistic goals: A business plan helps you set realistic goals for your mobile coffee cart business in the short and long term. This can help you stay focused and measure your progress over time.
  3. Secure financing: If the planned mobile coffee cart business cannot be financed through personal savings, a business plan is essential. It provides potential investors or lenders with a clear understanding of the business idea and financial projections, increasing your chances of securing funding.
  4. Develop a marketing strategy: A business plan helps to develop a marketing strategy for a mobile coffee cart business. It can effectively promote the business and attract customers by identifying the target market and outlining marketing tactics.

Overall, creating a business plan for your mobile coffee cart business is an important roadmap to guide the business through the early stages of operation and beyond.

Step 3: Brainstorm a Business Name and Logo For Your Mobile Coffee Stand

When brainstorming a business name and logo for your mobile coffee stand, it’s important to choose something memorable and distinctive that accurately reflects your brand and the products or services you offer. 

The business name and logo should be properly selected to suit what is acceptable in the area where the business is operated. It should not be seen in any way as offensive or provocative.

Here are some tips to help you come up with a great business name and logo:

  1. Consider your target market: Think about the demographic that the business will cover and what type of name and logo would appeal to them.
  2. Focus on your unique selling proposition: Identity what sets the mobile coffee stand apart from the competition and use that as inspiration for the name and logo.
  3. Keep it simple and easy to remember: Choose a name and logo that are easy to pronounce, spell, and remember, as this will make it easier for customers to find and recommend the business.
  4. Think about branding and scalability: Consider how the name and logo will look on different platforms and how easily they can be scaled in case of eventually expanding the coffee cart business.

Step 4: Register Your Coffee Cart Business and Register for Taxes

After conducting research and creating a business plan, the next step in starting a mobile coffee cart business is to register your business and register for taxes. Here’s what you need to know:

  1. Register Your Business: Depending on where you live, you may need to register your business with your state or local government. This may involve obtaining a business license or registering your business name. Check with your local Small Business Administration office or Chamber of Commerce for specific requirements in your area.
motrike coffee trike
  1. Register for Taxes: As a business owner, you will likely need to register for taxes with your state and/or federal government. This may include obtaining an Employer Identification Number (EIN) from the IRS, registering for state sales tax, and paying self-employment taxes. 
  2. Choose Your Business Structure: When registering your business and taxes, you’ll need to choose a legal structure for your business, such as sole proprietorship, partnership, LLC, or corporation. Each structure has different tax implications, liability protections, and requirements, so it’s important to research each option and choose the one that best fits your needs.

Registering your mobile coffee cart business and registering for taxes can be complex, but it’s an essential step in starting a successful business. By following these steps and staying organized, you can ensure that your business is legally compliant and set up for success.

Step 5: Apply for Licenses/Permits For Your Coffee Cart

A food service permit is required for businesses that sell food and beverages to the public. This permit ensures that your mobile coffee cart meets health and safety standards and is inspected regularly. Requirements for obtaining a food service permit vary by location but generally involve filling out an application, paying a fee, and passing an inspection.

Also, a vendor’s license is required in some cities and states for businesses that sell goods or services on public property, such as a sidewalk or park. The requirements for obtaining a vendor’s license vary by location but generally involve filling out an application, paying a fee, and passing a background check.

Step 6: Open a Business Bank Account For Your Mobile Coffee Shop

Opening a business bank account for your mobile coffee cart is essential to keep your personal finances separate from your business finances. It will also make it easier to track your business expenses and manage your cash flow. Look for a bank that offers low fees and convenient online banking options. 

motrike coffee trike

You will likely need to provide your business registration documents, tax identification number, and other identifying information to open an account. Keep all business-related transactions separate from your personal finances to avoid confusion and potential legal issues.

Step 7: Get Commercial Coffee Cart Insurance

Getting coffee cart commercial insurance for your mobile coffee cart is essential to protect your business from potential financial losses due to accidents, theft, or liability claims. Here are some types of insurance you may need:

  1. General Liability Insurance: General liability insurance covers bodily injury, property damage, and personal injury claims that may arise from your mobile coffee cart business operations. This insurance can also cover legal fees and medical expenses if someone is injured on your cart or property.
  2. Property Insurance: Property insurance can protect your mobile coffee cart and equipment from theft, damage, or loss due to natural disasters, vandalism, or accidents. This insurance can cover the replacement or repair costs of your mobile espresso cart and any equipment, such as espresso machines or grinders.
  3. Product Liability Insurance: If you sell food or drinks from your mobile coffee cart, product liability insurance can protect you from potential lawsuits in case of foodborne illnesses or injuries caused by your products.

It’s important to shop around for insurance policies that fit the business needs and budget. Talk to insurance agents or brokers to understand the types of commercial coffee cart coverage you may need and to compare quotes from different providers. 

Step 8: Build Your Coffee Stand Business Team

Building a strong team is crucial for the success of your coffee shop mobile business. Here are some tips for building your business team:

food cargo trike

  1. Identify the roles you need: Consider the tasks involved in running your mobile coffee stand business and determine the roles and responsibilities you need to fill. This may include a barista, a driver, and other support staff.
  2. Look for experienced candidates: Look for candidates with relevant experience in the coffee industry or in similar customer service roles. Consider posting job ads on social media or job search websites and screen candidates through interviews or trial shifts.
  3. Train your team: Once you’ve hired your team, provide training and support to ensure they understand your business goals, processes, and customer service standards. Consider developing a training program that covers topics such as coffee preparation, customer service, and safety procedures.

By building a strong and supportive team, you can create a positive work environment that fosters productivity, creativity, and customer satisfaction. Your team can also help you adapt to changing market trends and customer needs and ultimately contribute to the growth and success of your mobile coffee stand business.

Step 9: Start Making Money From Mobile Coffee Stand!

After completing all the steps mentioned above, it’s time to start making money!

Use social media platforms, flyers, and word-of-mouth to promote the mobile coffee cart business. Consider offering discounts or promotions to attract new customers. 

Also, focus on providing high-quality products and exceptional customer service to keep customers coming back. Use high-quality ingredients and invest in good equipment to ensure consistent quality.

Keep track of the expenses and revenue to ensure that the business is profitable. Use accounting software or spreadsheets to track the income and expenses, and adjust the pricing or marketing strategies accordingly.

How Motrike Boosts Your Mobile Coffee Shop

Cargo bikes offer the best delivery solution for mobile businesses, including mobile coffee shops. Motrike has been a top manufacturer of tricycles and quadricycles in China for over 15 years, with a specialization in producing customizable coffee bikes and espresso carts for your business. 

Motrike takes pride in building strong value and providing users with products that can stand out among their peers or business competitors. Every investment in Motrike products for a coffee cart business is an investment worth a thousand returns.

motrike logo

Choosing Motrike cargo bikes for your coffee cart needs can provide you with a high-quality, customizable, durable, and sustainable solution that will help your coffee cart business thrive.

Some of our products include:

Motrike coffee bikes, suitable for all coffee cart businesses:

  • Motrike cargo delivery trikes
  • Motrike trade bike
  • Motrike Velo cargo trike


In conclusion, starting a mobile coffee cart business can be an exciting adventure. Following these 9 steps on how to start a coffee cart business can turn your passion for coffee into a profitable business. Remember to research the market, create a business plan, work on branding, obtain licenses and permits, and build a strong team. 

Once you have completed these steps, focus on providing high-quality products and exceptional customer service, and market your business to attract a steady flow of customers.

Take action and turn your dreams into reality. Don’t wait any longer. Contact us to start your journey to becoming a successful mobile coffee shop owner today!

Table of Contents

Quote in 1 hour

    Contact Motrike for Your Tricycle & Quadricycle Solutions